Bang & Olufsen, founded in Denmark in 1925, has produced numerous products that combine technology and craftsmanship with timeless design and ergonomic comfort, based on its corporate philosophy of "always inspiring customers with magical experiences”.
With 18 products in the permanent collection of the Museum of Modern Art (MoMA) in New York, Bang & Olufsen is highly regarded by many as "an audio/visual brand that pursues functional beauty.

Have you ever heard the word "Hygge"?
“Hygge" is a word from Denmark, where Bang & Olufsen was founded. No word can be directly translated into Japanese nor English.
If we were to translate it into Japanese, it would probably mean "a joyful and irreplaceable time spent with loved ones”. Spending time with family in a warm and cozy room with a fireplace would be an example of a “hygge” scene.
Bang & Olufsen has constantly pursued the philosophy of realizing "hygge", throughout its history of more than 90 years.